Social advertizing in Russia makes the world better
Social promotion is not new in Russia as it can seem. Even in 1980s social promotion took essencial place in usual life. All Russians who lived in those years remember social posters and TV spots where messages of responsibility were declared. The following mottos were so much popular: “Save our nature, it’s our mpther”, “Matches are not toys for boys” etc. All these social advertisments were sponsored by the government and created by official institutions. At the moment everything has changed and we may find lots silly social advertising which is sponsored by official government, non-commercial companies and private persons. Lots of money is spent every year on different social campaigns which are created by popular media campaigns with video spots, social booklets, mottos etc.
A lot of international non-commercial companies work on the territory of former Soviet Union and many social advertisments from different countries can ve found at the moment in Russia. I am sure that it is really importans as we have a unique opportunity to use best world experience in the field of social advertising as our own traditions in this sphere are very weak but we have lots of ideas and creative people who can make all them true. That’s why different competitions of social advertizing are so popular today in former Soviet Union and a lot of professional promotion agencies took an active part in such kind of events and if you enter RuTube you can search for many social spots created by the leading Russian firms but sometimes the visualization of social problems leaves much to be desired. Still there are quite a lot of interesting social ads on alcohol addiction and other problems. But of course, we should always keep in mind about the current situation in the country and the main difficulties which the government has to sort out. One of such difficulties is demographic decrease as too many people die in former Soviet Union and they understand that they should stimulate people to give more births. As an example of social advertising which concentrated on demographic difficulties we can state on social posters which were placed in Moscow metro with a woman with three girls on her knees. This post is more uncertain rather than gives replys as there is no male on this poster and the woman looks not very happy.
I think that social advertizing in former Soviet Union just starts its way and in the nearest future we will see lots of great examples of television spots and social posters as well as complicated social campaigns.