SEO Software: Pros and Cons
SEO Tools: Pros and Cons
One of the popular trends in a modern SEO is a tendency to abandon utilizing automated SEO tools. It is even said that using automated tools can hurt your search engine positions. On the other side of the coin, search engine optimization is a ground where the amount of dull routine tasks is enormous. Performing all of it manually is much more complex and is a time-waste. So in this article we will split different SEO software into groups basing on its purpose and will try to find which tasks can be performed by hand indeed, and which ones are better to apply automatically.
1) Making content. There are a lot of applications that present automatic synonymizing of any content. There are ones that even claim to create human-readable texts created 100% automatically. However, until tools will begin to comprehend the sense of a text, they won’t be able to provide a more or less readable automated content. That is why this task should be performed 99% manually for now. Hire a good copywriter and make a good, unique content for your website, instead of throwing those funds into some “advanced” tool that does this automatically.
2) Gaining backlinks. This is the second important SEO action, though somebody could name it the first. A quality link building requires you to review a bunch of possible link partners and filtering only those sites that are highly related to your one, having a quality content and a trust rank at the same time. This job can be automated for a small percent, because you don’t have to discover possible linking sites manually. However, the final resolution still is upon you. It is you who should evaluate the quality of websites and judge their relevance to your website. Finding link partners is only 10% of a work. The rest is done manually.
3) Checking search engine rankings. Generally, you need this to value your efforts – whether you’re doing ok, or your activity misses the goal. One of the biggest mistakes at this step is checking the search engine positions to the “bottom”, i.e. up to the 1000th position. In most cases you don’t need such a large depth. If your site isn’t located within the first 20-30 positions – nobody sees it anyway. So in a SEO sphere it is better to restrict web position checks with first 40-50 results. However, if there is a significant amount of keywords to monitor, the process may still consume a large amount of time. And here is where an automatic tool is really needed! With an automated rank checker you can save quite a few of hours comparing to what you would spend if did that by hand. However, you should stick with search engine friendly software, to avoid possible difficulties with your IP being banned by Google or Yahoo.
4) Social media. Twitter, Facebook, Digg, StumbleUpon – all of these can be automated quite easily. However, true gems in that field are still achieved through a manual job.
5) Obtaining keyword synonyms related to your industry is another task that is easy to automate. And you are really cheating yourself if you think that you don’t need any of the automated tools over there. You can keep a lot of time and lose virtually nothing. There are many ways of finding quality keywords and many of them can be dug through automatically.
So, every SEO task needs its own approach on SEO software. Some tasks are automated easily as shown above, while others still need you to work with your hands and your brain.
Tags: check search rankings, search engine position, seo software, web ranking